For event and wellness travel agencies
A wellness layer
for your Morocco programmes.
You sell the trip. We design the wellness inside it and bring the best people in Morocco to run it: teachers, hammam keepers, musicians, cooks, guides. You keep the client, the hotel, the transfers and the contract.
What a Morocco programme usually leaves out
The hotel, the transfers and the guide are easy to find. The wellness inside the week is not.
The week is built around the room
A meeting room, a gala dinner, an activity afternoon. The sleep, the movement and the quiet that decide whether people go home rested are left out or added at the last minute.
The operators are hard to judge from abroad
A yoga teacher, a hammam, a Gnaoua musician: any of them can be booked in an hour, and few are what their website says. You need someone who has tested them.
Your client should see one agency
You keep the relationship, the hotel, the transfers and the contract. What we add arrives under your name if you prefer, and we never contact your client.
Six modules, combined as the week needs
Each one is run by the person who practises it. We design the combination and test every operator ourselves before it is offered.
Signature
The sleep programme
A night designed for sleep: an evening without screens, a dark and silent place chosen for it, herbal infusions, a slow morning. Designed by Umnya. A better night, not a treatment.
Sleep is one of the fastest growing segments of the wellness economy (Global Wellness Institute, 2026).
Read about the sleep retreat→
Sunrise movement
Mobility, yoga or Pilates before the heat, on a terrace, in a palm grove or in the stone desert, led by a teacher who teaches for a living. 45 to 60 minutes.
The silence walk
Two hours in the stone desert or an olive grove with a local guide, phones put away. The middle of the day that belongs to nobody.
The Moroccan table
Tea, bread and a long table with the women who keep the recipes, in a village kitchen or a riad. Cooking, eating, listening. Two to three hours.
The hammam ritual
The traditional ritual in a working hammam, with its own keepers, in small groups. We book it, they perform it. Ninety minutes.
A Gnaoua night
A maâlem and his musicians, in their own tradition, which UNESCO listed in 2019 among rituals with a therapeutic dimension. Performed on their terms, never staged for effect.
Modules combine into a half day, a full day or a two night sleep immersion. We start from twelve guests. Larger groups run in parallel circles of up to twenty, and we tell you honestly where the ceiling is for your date.
Who it is for
Agencies whose core business is wellbeing, or whose brief is, and who sell Morocco without a bench of their own there.
Wellness and luxury travel agencies
You sell trips to people who care how they feel when they come home. Morocco is on the list, and your clients ask what is different there.
Wellbeing providers for companies
Benefits and employee wellbeing firms adding a destination programme to what they already sell to HR.
Event and incentive agencies with a wellbeing brief
When the brief is about rest and belonging rather than the gala, and you want the wellness designed rather than improvised.
How it works
Four steps, and a written answer at each.
1 · Brief
A thirty minute call: who, when, where, and what the week is for.
2 · Design
Within a week: a one page programme, the operators we propose and what it costs.
3 · Confirm
Half the design fee at signature, half a week before. Operator costs are secured by a deposit before anyone is booked.
4 · Run
The operators run their parts, with one wellness lead from our network alongside your group. We debrief with you afterwards.
How we choose the operators
Five tests. The person who will run it has practised it for years: it is not a package. They are licensed and insured where the law asks. We have tested it ourselves, at least once. It fits your group: size, language (English, French and Arabic, Spanish and Portuguese on request) and pace. They are paid fairly and on time, and they tell us when the answer is no. If we have not tested it, we do not sell it.
The terms, written down
No amount is published here, because no two events share a size or a season.
You keep the client
Umnya is your supplier, white label if you prefer. We never contact your client, during or after, and we do not sell to them for twelve months.
Priced per event
A design fee, plus operator costs at cost with a coordination margin, given in the first conversation. No volume commitment. Rate card on request.
Nothing on credit
The design fee is paid half at signature, half a week before. Operator costs are secured by a deposit before anything is booked.
Not medical, licensed, insured
We treat nothing and diagnose nothing. Umnya holds the Moroccan operator licence under law 11-16, and each operator provides proof of liability insurance before it is booked.
A wellness layer for Morocco programmes: the questions agencies ask
- Do you replace our DMC?
- No. Your DMC keeps the hotel, the transfers, the venue and the logistics. We add the wellness inside the week and work alongside it, or alongside you if you run the logistics yourself.
- Who contracts the operators?
- Umnya, back to back with your order. You contract Umnya once, and the operators are our responsibility. Each one provides proof of liability insurance before it is booked.
- What does it cost?
- It is priced per event in the first conversation: a design fee, plus operator costs at cost with a coordination margin. The design fee is paid half at signature and half a week before, and operator costs are secured by a deposit before anyone is booked. There is no volume commitment.
- Is the sleep programme a medical programme?
- No. It is a night designed for sleep: no screens, a dark and silent place, herbal infusions, a slow morning, designed by Umnya. We treat nothing and diagnose nothing.
- How many guests can it serve?
- From twelve guests. Larger groups run in parallel circles of up to twenty, and we tell you honestly where the ceiling is for your date.
- Do you contact our client?
- Never, during or after the event, and we do not sell to them for twelve months.
From the Journal
8 min read
What a Ground Operator Actually Does, and What You Still Have to Do
The licence, the vehicles, the permits and the lead on the ground are the operator's role. The teaching, the community and the promise made to it are still entirely yours.
4 min read
Morocco as an Incentive Travel Destination
Morocco has become a recurring choice for European and American incentive travel organisers. The reasons are mostly practical: close enough to Europe for a short flight, reachable from North America without excessive travel time, and varied enough to support several programme formats.
8 min read
Choosing Between a Hotel Partner and an Owned Camp
A hotel gives you beds, a kitchen and a rate card, and gives your dates to whoever confirms first. An owned place gives you the calendar and the privacy, and asks you to trust one operator.
Beyond producing events
Running events in other people's places for years teaches you what those places get wrong. Three lines of work follow from that: advising the people who build wellness places in Morocco, operating the wellness side of their assets, and giving investors an independent reading of it.
Consulting
Wellness and hospitality consulting
Feasibility, positioning, programme design, recruitment, opening. Then the mandate to run it, when that is what the project needs.
Consulting→
Wellness real estate
The wellness side of a development
For developers, owners and residence programmes: the club, the spa, the recovery floor. Designed, branded and operated.
Wellness real estate→
Investment advisory
Wellness investment in Morocco
For owners, developers, family offices and operators: an independent reading of the wellness side of a project, then the concept, the operator and the partners.
Investment advisory→
Market entry
Opening in Morocco
For wellness and hospitality brands: market, sites, partners, permits contacts, architects, works follow-up and opening, or one flagship event.
Market entry→
Let us look at one of your next groups.
A thirty minute call, and a first design within the week.
Start the conversation→No deck, no questionnaire.