For supplements, drinks, nutrition, apparel and recovery brands
Everyone in wellness is filming
in the same white room.
Real athletes, real coaches, seven days sixty kilometres past the last paved road in Morocco. Terrain you cannot rent, a cast that is not cast, and footage your channels carry from there.
Let us give you our worst number first
682
seats across our entire year
That is the whole catalogue. A mid-tier creator reaches more people before lunch. If we were selling you an audience, your media team would work this out in ten minutes and the conversation would end there, correctly.
So we are not selling you an audience. We are selling you a production week, and the twenty people in it are the cast.
Nobody ever bought the drink because they were at the event. They bought it because they saw the film.
What a week with us produces
A location scout can find you dunes. What none of them can hand over is a place that is ours, with a programme already running in it and people who are genuinely there to train.
Terrain you cannot rent
Umnya Dune Camp sits in the Erg Chigaga, sixty kilometres of piste past the last tarmac at M'Hamid. We own it, so there is no hotel deciding your dates and no other guests in your frame. We also run the High Atlas to 4,000 metres and the Atlantic at Taghazout and Dakhla, which is three campaigns' worth of look inside one country.
A cast that is not cast
The people in frame paid to be there and came to train. Coaches with their own followings lead the sessions. Nothing has to be acted, which is the difference every viewer detects and no budget can fake.
Access, not just a location
Permits, licensed mountain guides, 4x4s, water in the deep desert, a kitchen at 2,700 metres, and a helipad for anyone who cannot spend a day on a piste. We are the licensed operator, so the production runs on our permissions rather than waiting on someone else's.
A story that survives scrutiny
Rose distillers in Kelaat M'Gouna, argan cooperatives above Taghazout, Amazigh guides on their own ground. The local-impact line is not a slide: it is who we buy from, and a journalist can check it.
The camp, as featured in
- Condé Nast Traveler
- The Telegraph
- Harper's Bazaar
- L'Officiel
- TelQuel
- Shoelifer
- Mr. Tripper
- L'Escale Voyage
- The Scape Artists
- Explore Africa
Three ways to do it
None of these is a commission. You are not selling anything for us, so a percentage would be the wrong instrument. These are activations, paid from a marketing budget.
Entry
Your product in the week
The simplest version, and the right first step if we have not worked together. Your product is in the week, used, named and filmed.
- Product placed and used across the programme
- Named in the retreat page copy for the season
- Stills and video featuring the product, yours to use with no time limit
- Feedback from twenty guests who used it for a week
Season
Named partner of the season
Your brand attached to a whole season rather than a single week, with the category closed behind you.
- Named partner on every retreat page for the season, in all eight languages
- Category exclusivity: no competing brand in any departure
- Everything we film across the season, not one week
- First refusal on next season before the calendar is published
- Your athletes hosted on a departure of your choosing
Production
A week built around your brand
We open a date that appears on no calendar and build the week around your campaign, your athletes and your shot list.
- A departure that exists only for you, off calendar
- Your athletes, your coaches, your creative direction
- Full ground production: camp, guides, vehicles, permits, catering
- Erg Chigaga, the High Atlas or the Atlantic, or all three in one week
- Helipad access for crew and press
We price against what the equivalent would cost you to produce independently: a seven-day shoot in Morocco with location, cast, logistics and accommodation. Not against an impressions figure. We will not put an earned-media number in front of you, because the standards bodies that govern our sector rejected that arithmetic in 2010 and every revision since.
What brand teams ask
- How do we measure it?
- By what you would otherwise have spent to produce the same footage, and by what the footage does on your own channels once you have it. We will not hand you an earned-media value: it is advertising-cost arithmetic dressed as a result, and the industry's own measurement bodies have rejected it since 2010. We would rather give you a number you can defend in a procurement meeting.
- Can a competitor be on the same week?
- Not in your category, on any tier above entry. Category exclusivity is defined narrowly and written down: if you are a hydration brand, no other hydration brand appears in that departure or that season, depending on the tier you take.
- Who owns the footage?
- You get everything we shoot for your own use, with no time limit and no per-use fee. We keep the right to use it for Umnya's own marketing. If you want true exclusivity on specific assets, that is a production-tier conversation and we price it separately.
- Which brands is this for?
- Supplements, hydration, protein and functional food, energy and functional drinks, activewear, footwear, recovery hardware, sleep, skincare with a performance angle. If your customer trains and travels, the fit is direct. If your customer does neither, it is not.
- When can a week run?
- Desert weeks run late September to early June: July and August are too hot in the Sahara for the camp to open. Atlantic and mountain shoots are possible in summer on request. A production week needs three to four months' lead time; a season partnership should be agreed before we publish the calendar.
Come and see what a week looks like.
33 retreats are already running across Morocco. Tell us what you are trying to shoot and who your customer is, and we will tell you which week to attach yourself to, or whether to build a new one.
Start a conversation→2027 Season
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