Morocco market entry · Wellness and hospitality brands
Opening in Morocco,
with a team already on the ground.
For wellness clubs, studios, recovery concepts, clinics and hospitality brands that want to open in Morocco: the market, the sites, the partners, the permits contacts, the works and the opening. Or a single flagship event to test the market first.
Why Morocco, why now
Morocco is Africa's most visited country, the co-host of the 2030 World Cup and a hotel market that international groups are expanding into. The wellness clubs, studios and clinics that its cities lack are an opening for brands that arrive early.
19.8 million
Tourist arrivals in Morocco in 2025, a record, up 14% on 2024. The country targets 26 million by 2030, the year it co-hosts the World Cup.
Source: Ministry of Tourism via ATTA, Jan. 2026Law 03-22
The 2022 investment charter sets out support schemes for investors, including one for tourism, and regional investment centres act as one-stop shops.
Source: Al Tamimi & Co., 202325 hotels
Hilton plans to more than double its presence in Morocco, to 25 hotels, after opening the Waldorf Astoria Rabat-Salé.
Source: Rihlat Travel News, May 2026US$6.8 trillion
The global wellness economy in 2024, forecast at US$9.8 trillion in 2029: brands that grow abroad now will shape new markets.
Source: Global Wellness Institute, 2025Everything an opening needs
Take the whole path with us, or only the steps you need. Each step is agreed in writing before it starts.
01
Market study and sites
Which city, which district, which customer, at what price point, against which competitors. A written reading before you commit.
02
Partner or franchisee
Finding and checking a local partner, master franchisee or investor, and introducing them under agreed terms.
03
Authorities and permits contacts
Introductions to the regional investment centres and to licensed lawyers, accountants and consultants, and follow-up of each file. No permit is promised in advance.
04
Real estate scouting
Shortlisting premises or plots, visits, and a reading of each option against the concept and the budget.
05
Architects and project management
Local architects, engineers and delegated project managers who know the rules and the trades, chosen with you and coordinated by us.
06
Works follow-up
A team on the ground that follows the works, the suppliers and the calendar, and reports to you in writing.
07
Team and pre-opening
Recruitment, training, local suppliers and the calendar of the first months, so that the doors open ready.
08
Launch and events
The opening event, the first community weeks and the content that make a new brand known in its first season.
Two ways in
The full opening
From the market study to the first day of operation, with one counterpart in Morocco and a written plan at every step.
One flagship event
A pop-up week, a brand retreat or a launch in Marrakech or Casablanca to meet the market and the partners before signing anything.
Who we work for
- Clubs and boutique studios
- Premium fitness, pilates, yoga and boxing brands looking at Casablanca, Rabat, Marrakech or Tangier.
- Recovery, longevity and clinics
- Bathhouses, recovery studios, longevity and aesthetic clinics with an international model.
- Hospitality and spa brands
- Hotel groups and spa operators opening or upgrading a wellness offer in Morocco.
What we do not do
We do not sign for others
Architects, engineers, lawyers and contractors are licensed local partners who contract with you directly. We choose them with you and coordinate them.
No promised permits
We prepare and follow files with the right people; no authorisation is ever promised in advance.
No financial advice
We do not advise on financial investments, raise funds or hold anyone's money.
Interests declared
If we have any interest in a site, a partner or a supplier we introduce, we say so in writing first.
Questions brands ask
- Can you help us open a club or studio in Morocco?
- Yes. We read the market, find the site and the partners, connect you with the licensed architects, lawyers and project managers, follow the works and prepare the opening. You can take the whole path or only the steps you need.
- Do you handle permits?
- We introduce you to the regional investment centres and to licensed advisors, prepare the files with them and follow each one. No permit is promised in advance, and every authorisation is granted by the competent authority.
- Do you build?
- No. Construction is carried out by licensed local architects, engineers, delegated project managers and contractors who contract with you. We help you choose them, coordinate them and follow the works on your behalf.
- Can we start with one event?
- Yes. A pop-up week, a brand retreat or a launch event in Marrakech or Casablanca is often the best way to meet the market, the partners and the press before committing to premises.
- Which cities?
- Mainly Casablanca, Rabat, Marrakech and Tangier for clubs and studios, and Marrakech, Agadir, Taghazout and Essaouira for hospitality and spa projects.
- How are fees set?
- Never published: a fixed fee for a study, a project fee in milestones for an opening, and a monthly retainer for follow-up. Each is agreed in writing before any work.
Tell us about your plans
A city, a concept, a date. We will tell you in the first conversation what an opening in Morocco would take, and where to start.
Start a conversation→Umnya, wellness advisory and events agency in Morocco. We coordinate licensed local partners; no permits promised, no financial advice.