Wellness real estate
The wellness part of a building
is an operation, not an amenity.
Developers and owners come to us with a project that needs a club, a spa, a recovery floor or a reason to be chosen. We design it, we put a brand on it, and we run it. We are not estate agents and we do not sell units.
Three ways to work
The same operating know-how, sold three different ways depending on who owns the asset.
01
A wellness component inside your project
We programme and operate the club, the spa or the recovery floor of a hotel, a resort or a residence. You keep the asset and the walls, we carry the operation and the standard.
02
Branded wellness residences
Our name and our operation attached to a residence programme under licence, with the services owners actually use: coaching, recovery, treatments, food, and a calendar that gives the place a life outside July and August.
03
Our own assets, and co-development
UMNYA Collection is the group's hospitality platform: eco-built, atypical places developed on our own account, and the vehicle through which a partner can develop alongside us.
What an operator brings that a design team cannot
Four things, and none of them is a drawing.
An operation that already runs
Teams, suppliers, vehicles, permits and a permanent camp of our own in the Sahara. The standard is written down because we live with it.
Demand we bring ourselves
Our own events and retreats fill weeks that a resort usually leaves empty, because a group that arrives with its own community does not care what month it is.
Eco-construction that is not a slogan
Our places are built with local materials and local trades, sized for the water and the energy they can actually count on.
A brand with an audience
Umnya's work has been covered by the international travel press, and the audience it speaks to is the one a wellness residence is trying to reach.
Where we come in
Earlier is cheaper. A wellness floor added after the structure is poured costs three times what it costs on paper.
01
Land and feasibility
What the plot can carry, what the catchment supports, and what the wellness component adds to the sale price or the room rate.
02
Concept and brand
The positioning, the programme, the mix of covered and open space, and the name the place will trade under.
03
Design review
We sit with your architects on the drawings that decide whether the operation works: circulation, changing rooms, plant, storage, acoustics, water.
04
Pre-opening
Team, procedures, equipment, suppliers, pricing and the first season's calendar.
05
Operations and licence
We run it under a management agreement, with or without the Umnya name on the door, and report on what it earns.
Who this is for
Owners of land, walls or a programme being sold.
- Developers
- Residence and resort programmes that need a reason to be chosen over the one next door.
- Hotel and resort owners
- An existing asset whose spa, gym or grounds are not earning their floor area.
- Institutional owners
- Funds, asset managers and public owners holding hotels and land, who want an operator rather than another study.
- Medina conversions
- Riads and kasbahs to restore, where the wellness offer is what lifts the nightly rate.
- Clinics adding accommodation
- Longevity, aesthetic and recovery clinics that need stays, not just appointments.
What we are not
We are not estate agents, we do not broker land, we do not sell units and we do not publish returns. What we sell is design, brand and operation. When a project needs capital, that conversation belongs to UMNYA Collection and happens privately, with the documents it requires.
Consulting→
Questions developers ask
- Do you buy land?
- On our own account, selectively, through UMNYA Collection. For third-party projects we are the operator and the brand, not the buyer.
- Do you sell apartments or villas?
- No. Selling is your business or your agent's. We design and run what makes the place worth buying into.
- What does a wellness component actually change for us?
- It changes what the place can charge and how long its season lasts, which is why it belongs in the business plan before it belongs in the drawings. We size that effect for your specific project in the diagnostic, with the arithmetic shown.
- Is there a minimum size?
- No minimum in keys, but the wellness offer has to be able to pay for a real team. Below that, we will tell you to buy a mandate for programming only.
- Who owns the brand?
- Umnya stays ours and is licensed for as long as we operate. Your asset, your concept, our name on the part we run.
- Can you work with our architect?
- That is how it should work. We review and we brief, they draw. We have no interest in replacing a design team that knows the site.
- Where do you take projects?
- Marrakech and the Atlas, Casablanca, Rabat, Tangier, Essaouira, Taghazout, Dakhla and the Sahara.
Send us the project
A plan, a plot or a problem is enough to start. We will tell you in the first conversation whether the wellness component earns its place.
Talk about your project→Umnya, wellness event agency in Morocco. UMNYA Collection is the group's own hospitality platform.